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What Is Viral Marketing? Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email. The goal of viral marketing is to inspire individuals to share a marketing message to friends, family, and other individuals […]
Informative Marketing
Local business owners know digital marketing is critical. Unfortunately, many don’t sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing […]
Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the […]
Image source: Getty Images Landing pages act as both marketing collateral and sales tools. Learn the best practices for landing pages from these stellar examples. A business website is one of the key ingredients of a successful company. Of the 329 million people in the U.S., 293 million, nearly 90% […]
Image source: Getty Images Inbound marketing is designed to nurture a customer’s relationship with your company. The Ascent breaks down the four phases to implementing inbound marketing. Marketing your business generates new customers and grows revenue. But when many people think of marketing, their minds jump to TV commercials or […]
If you do electronic marketing of any kind, you’ve been a captive audience to the ever-changing requirements of the federal Telephone Consumer Protection Act, known familiarly as the “TCPA.” But now, the state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law […]