Lawyer Monthly marketing manager James Gardner has outlined two growing avenues of legal marketing that would benefit law firms to explore in the new year. For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the […]
For much of last year, established automakers like General Motors and Ford Motor operated in a different reality from Tesla, the electric car company. G.M. and Ford closed one factory after another — sometimes for months on end — because of a shortage of computer chips, leaving dealer lots bare […]
These business intelligence tools are all you need to optimize your commercial businesses in 2022 As indicated by Forbes, 54% of enterprises say cloud Business Intelligence (BI) is all things considered “critical or vital to their current and future strategies.”1 BI’s significance in a general sense reduces to the way […]
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question in Sidecar’s 2021 E-commerce Marketer Survey, and it revealed interesting disparities when looking at the data by job role, from associates to the C-suite. C-level respondents prioritized Google paid search ads, or […]
As companies increasingly rely on data to drive strategic growth, there is a greater need, more than ever, for employees and leaders to be skilled at business analytics. For example, according to the U.S. Bureau of Labor Statistics, a management analyst career is one of the fastest-growing, highest-paying positions in […]
Enterprises are increasingly investing in business intelligence (BI) tools to hack the market and get ahead of the competition. As a result, analytics tools such as Google Analytics, Zoho, Tableau and Microsoft Power BI have become very popular. Now, Google has another BI tool — the Google Data Studio. It […]