Optimizing your site and webpages for search is complex enough without the additional regulatory concerns and other challenges inherent to the financial industry. Digital governance, consumer privacy and trust, information accuracy, and the rapid pace of innovation in the sector are among the going concerns for financial brands. Whether you’re […]
Trends
Lawyer Monthly marketing manager James Gardner has outlined two growing avenues of legal marketing that would benefit law firms to explore in the new year. For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the […]
Automation is expected to be one of the biggest business intelligence trends of 2022. But not merely process automation, which is becoming common in data management to reduce certain tasks that need to be done repeatedly. Instead, industry insiders predict 2022 will be the year analytics vendors add more […]
For this article, we will be using the term business intelligence and data analytics interchangeably. Stitch Data has a great explanation of the differences between the two, but as a primer, data analytics requires a greater mathematical skill set and requires more training since it uses larger data sets and algorithms […]
Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands […]
The marketing world moves at the speed of light. And, in 2021, we saw just how quickly the marketing industry can evolve. In the last year, marketers embraced digital transformation more than ever as they adapted to constantly changing virtual and hybrid business landscapes during COVID-19 pandemic. Then, as countries […]