Lawyer Monthly marketing manager James Gardner has outlined two growing avenues of legal marketing that would benefit law firms to explore in the new year. For many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the […]

For this article, we will be using the term business intelligence and data analytics interchangeably. Stitch Data has a great explanation of the differences between the two, but as a primer, data analytics requires a greater mathematical skill set and requires more training since it uses larger data sets and algorithms […]

The marketing world moves at the speed of light. And, in 2021, we saw just how quickly the marketing industry can evolve. In the last year, marketers embraced digital transformation more than ever as they adapted to constantly changing virtual and hybrid business landscapes during COVID-19 pandemic. Then, as countries […]

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