As alcohol brads cannot advertise on traditional mediums, many of them have heavily depended on on-ground activations, comedy gigs or music shows to connect with their audiences. Bacardi is one brand that has built a lot of its marketing around these live events in the past. So how did the […]
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“He (the client, who did not want to be identified) was well-qualified and working with a multinational firm as a senior manager. His lower body was paralysed after an accident, but he would still drive to work. He had an automatic wheelchair and car. I reasoned with the underwriters that […]