Industry professionals reflect on this year’s trends and challenges as the continued hardening market and abiding impact of the COVID-19 pandemic drove captive formation and expansion As a year measured in incremental phases by lockdown announcements, travel tier lists, vaccine rollouts and government roadmaps draws to a close, the captive […]

As alcohol brads cannot advertise on traditional mediums, many of them have heavily depended on on-ground activations, comedy gigs or music shows to connect with their audiences. Bacardi is one brand that has built a lot of its marketing around these live events in the past. So how did the […]

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