As a startup founder, one of the most fun and scariest things you’ll do is launch your new product or service to the world. You’ve put in a ton of work ideating, getting feedback, and building. A launch is the moment of truth. Does the world need what I’m building? […]
Strategy
Image source: Getty Images Landing pages act as both marketing collateral and sales tools. Learn the best practices for landing pages from these stellar examples. A business website is one of the key ingredients of a successful company. Of the 329 million people in the U.S., 293 million, nearly 90% […]
Image source: Getty Images Inbound marketing is designed to nurture a customer’s relationship with your company. The Ascent breaks down the four phases to implementing inbound marketing. Marketing your business generates new customers and grows revenue. But when many people think of marketing, their minds jump to TV commercials or […]
(Bloomberg) — Nomura Holdings Inc. needs to boost the competitiveness of its retail business, analysts say, after the segment posted lower profit than smaller rival Daiwa Securities Group Inc. for the first time in more than a decade. Most Read from Bloomberg Nomura’s retail division must shift more aggressively into […]
In 2021, the advertising marketplace was driven by digital media –specifically social, search, and video– with ad spending reaching around $300 billion for the U.S. market. In 2022, it is expected to exceed $300 billion, with the global ad market surpassing $700 billion. Over 50% of web traffic came from […]
Spring cleaning isn’t just about tidying up your living space — it’s also the ideal time of year to clean up your business’s keywords online and ensure that your SEO strategy is up to date and ready to attract more attention as we head into the second half of the […]