Nordic Entertainment (Nent) Group, the Sweden-headquartered media company, has named Marco Zwaneveld as head of sports for its Viaplay subscription streaming service in the Netherlands. Zwaneveld joins Nent after 15 years at Dutch commercial broadcaster RTL, where he most recently served as content and channel coordinator. His previous experience also […]
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Tom Brady will join Fox Sports as its lead NFL analyst when his playing career ends. Fox did not disclose terms of Brady’s deal, but the New York Post reported that the seven-time Super Bowl-winning quarterback has agreed to a 10-year, $375 million contract — the most lucrative in sports […]
FTX Head of Marketing Nathaniel Whittemore FTX In just two years, leading crypto exchange FTX went from zero to 100 in sports marketing partnerships. Now the FTX brand is synonymous with sports, having snapped up deals with the biggest athletes on the planet from star NFL quarterback Tom Brady to […]