As alcohol brads cannot advertise on traditional mediums, many of them have heavily depended on on-ground activations, comedy gigs or music shows to connect with their audiences. Bacardi is one brand that has built a lot of its marketing around these live events in the past. So how did the […]
preferences
Retailers cannot ignore the physical store when designing Gen Z omnichannel marketing and CRM strategies. According to a new consumer survey from CM Group, a portfolio of marketing technology companies, 47% of Gen Z respondents (those born in 1997 and later) prefer to shop in a store compared to online, […]