by Analytics Insight December 9, 2021 Business intelligence can help companies make better decisions by providing present and historical data Business intelligence (BI) is the combination of business analytics, data mining, data visualization, data and analytics tools and infrastructure. It provides a comprehensive view of the company’s collected and stored […]
Performance
Omnicom said on Wednesday that it has acquired the 800-employee performance marketing agency TA Digital. Terms of the deal were not disclosed. The San Francisco-based agency, which has deep expertise on the Adobe Experience Platform, will sit under Omnicom Precision Marketing Group and be closely aligned with marketing transformation consultancy […]