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Smart advertisers move quickly but reserve patience to let strategies blossom and let the data … [+] dictate what is working. getty When it comes to wasting money on advertising, John Wanamaker, a marketing pioneer who died 100 years ago, famously said: “Half the money I spend on advertising is […]

Text size Shift4 Payments’ rapid growth is predicated on taking market share, no matter how fast the broader business grows. Ammentorp/Dreamstime Owning online payment stocks has been painful for the past two months. That’s created an opportunity in at least one smaller company in the space— Shift4 Payments. Everything was […]