Ross Kernez is Director of Search Marketing at Hpone, Mentor at Starta Ventures, and Founder of SEOMeetup. getty Most online marketers are familiar with search engine optimization (SEO) these days. SEO has been around for years, but it is getting more difficult to keep up with search engines’ updates. More smart […]
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“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for […]
Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the […]
President & CEO of Corberry Digital Marketing Agency, a full-service digital marketing agency offering web design, SEO, PPC, social & more. getty Behind every successful enterprise is a set of well-planned and well-implemented marketing strategies. These strategies are specifically designed to help attract new prospects and retain old ones. Therefore, […]
“When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack Kadish, SEO customer success team manager at Conductor, in a recent webinar. “So, we when think about ‘hub-and-spoke models,’ we want to think about generating […]
In 2021, the advertising marketplace was driven by digital media –specifically social, search, and video– with ad spending reaching around $300 billion for the U.S. market. In 2022, it is expected to exceed $300 billion, with the global ad market surpassing $700 billion. Over 50% of web traffic came from […]