In last week’s column, I discussed the importance of seeking out informational interviews as part of a job search strategy or career transition. This week, I want to include a complementary piece on how to properly network, build networking contacts, and create an effective networking strategy on LinkedIn. Networking in […]
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Nonprofits and technology often don’t mix. The nonprofit landscape is littered with abandoned grant-funded and poorly maintained tech projects. It isn’t because nonprofits are fundamentally inept with technology, however. Nonprofit tech projects have trouble getting off the ground because they rarely have the consistent funding needed to make the project […]
Shelly Socol, CEO of e-commerce and digital marketing company One Rockwell, said many companies had to quickly pivot towards a stronger direct-to-customer model when the pandemic hit because most consumers did not have access to their usual sales channels. “Pre-COVID, it was a very different market because people, in general, […]
So, your focus should be on creating high-quality, evergreen content. Try to create content that stays relevant for a long time. It will help keep you within your budget and generate leads too. If you create content based on trending topics such as movies, web series or memes, it’s unlikely […]