ET BrandEquity is organising the inaugural edition of the Brand Bharat Summit on 27th January 2022 Namaste, Sata Sri Akal, Aadab, Vanakkam, Tashi Delek! Over five hundred cities, eight thousand towns, 6.5 lakh villages and 1.39 billion people speaking 19500 different dialects! North vs South, East vs West, Metro vs […]
Brands
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business. Why could this be? As people are increasingly using social media to research prospective purchases, Instagram serves as an outlet for brands to creatively show their products, services, or […]
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SEO strategies allow brands to widen their online presence to reach more customers. Besides becoming more discoverable by prospective customers, SEO can boost lead generation through the brands’ websites and create multiple sales funnels. The other alternative to mark a strong online presence can be ad campaigns on social media […]
President and Owner at McKay Advertising + Activation, Florida’s First Digital Media Agency getty The metaverse has been gaining increasing popularity and excitement throughout the world. It is quickly becoming a phenomenon and revolutionizing our idea of technology and the digital world. The metaverse is what our future has been […]
Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More […]