Starting a business has become something anybody can do. In today’s changeable economy, being a small business owner is no longer the preserve of the risk-taker. All you need to start your own enterprise is a great idea and the nous to see it through. And maybe some cash. And […]
Basics
Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: our dreams, memories, […]
If you’re an independent entrepreneur with an eCommerce business or online store, you’ve probably participated in some aspect of digital marketing. Maybe you’ve posted about your products on social media. Or sent a welcome email to your customers. Or maybe you’ve even purchased an ad through Google. If so, you’ve […]