KALAMAZOO, Mich. —
SPARK Business Works has acquired Convergent1, a Houston, TX based marketing agency that specializes in providing full-service digital marketing services for high-growth companies in construction, oil and gas, manufacturing, and professional services.
SPARK Business Works is a custom software development firm specializing in data integration, apps, dashboards, and workflow tools.
Convergent1 has distinguished itself by helping their customers transition to digital marketing with strategic technical services like SEO and paid digital media, delivering customized results through an innovative marketing action planning system.
“Convergent1 presents a great opportunity for SPARK to integrate their service offerings with our existing clients who need help with digital marketing,” said Robert Armbrister, CEO of SPARK Business Works. “We also gain even more momentum in Texas where we have existing clients and have seen growing demand driven by digitization in construction and the need for custom software capabilities in other industrial markets.”
SPARK helps construction clients eliminate paper, spreadsheets, and data silos.
The Michigan-based firm was the only custom software development company serving the national construction market to be included on the INC. 5000 in 2021.
Convergent1’s clients will be able to leverage SPARK’s capabilities for mobile data collection, automated back-office workflows, and custom reporting. “Savvy organizations know that operational efficiency is vital as the demand on manufacturing, distribution, and logistics increases,” said Ben Scardello, President of Convergent1.
The synergy between the services offered by SPARK and Convergent1 will enable a seamless, custom integration for their clients’ core business data flow– connecting marketing and sales data with operations, logistics, customer service, or any other function that needs to be automated based on their unique needs.
“Our team has deep experience with updating legacy systems and connecting data from different workflows to ensure high adoption by a firm’s end users,” said Armbrister. “We’ve invested heavily in user experience design, APIs, business intelligence, digital compliance, and many areas of software that construction companies don’t have in-house experts for.”
SPARK designs and builds custom digital solutions for forward-thinking companies– helping them translate complex business requirements into simple, user-friendly systems and tools. SPARK offers expert software design and development services along with digital marketing solutions.
Construction technology insights and information about SPARK services can be found at: www.SparkBusinessWorks.com/construction
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