Nordic Entertainment (Nent) Group, the Sweden-headquartered media company, has named Marco Zwaneveld as head of sports for its Viaplay subscription streaming service in the Netherlands.
Zwaneveld joins Nent after 15 years at Dutch commercial broadcaster RTL, where he most recently served as content and channel coordinator. His previous experience also includes stints as a producer at both Holland Media House and Blue Circle.
In his new role, Nent said Zwaneveld will be responsible for all local sports operations in the Netherlands.
Zwaneveld’s appointment comes with Viaplay scheduled to launch in the Netherlands in 2022. Nent has already secured a range of sports rights ahead of the service going live, including the Formula One motorsport series, the Premier League and Bundesliga top-flight soccer divisions, and PDC darts.
Elsewhere, the Excel Sports Management agency has brought in Rick Shapiro as a senior advisor to its baseball division for contract negotiations and salary arbitration during the upcoming offseason. The agency also announced the hiring of National Basketball Association (NBA) agent Michael Tellem to lead its international basketball recruiting efforts, in addition to representing US-based players.
In Germany, Daniel von Busse, the former chief operating officer at Sport1, will succeed the retiring Michael Amsinck in heading up the management of the sports rights department at public service broadcaster ZDF.
Meanwhile, USA Nordic has appointed Casey Mills as partnership marketing director and Riley Elliott as communications manager.
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