In the United States alone, calls for emergency services average around 240 million each year, which comes out to an equivalent of 600,000 calls per day. The sheer volume and demand for emergency services requires state and local agencies to be properly equipped to handle the calls for help. As […]
Informative Marketing
In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes: “Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods. I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right […]
As alcohol brads cannot advertise on traditional mediums, many of them have heavily depended on on-ground activations, comedy gigs or music shows to connect with their audiences. Bacardi is one brand that has built a lot of its marketing around these live events in the past. So how did the […]
Michael Kitces has been sharing his industry wisdom with the advisor community for over a decade now. The self-proclaimed nerd covers all things financial planning, whether it involves going down the rabbit hole of tax legislation, esoteric trust scenarios, sequence of return risks, behavioral finance—and everything in between. But perhaps […]
What could be more important than working to save the planet that sustains us? There are clearly strong movements in this direction: the Government made a commitment in 2019 to a net zero economy by 2050; consumers are increasingly voting on this imperative with their money; and, in response to […]
When Lincoln Parks joined Heritage Bank in Jonesboro, Georgia, in August 2015 to remake its marketing strategy, the bank’s online presence needed a lot of work. The website was almost entirely informational. It listed contact numbers, described the bank’s accounts and services, and provided a link to log in to […]