Michael Kitces has been sharing his industry wisdom with the advisor community for over a decade now. The self-proclaimed nerd covers all things financial planning, whether it involves going down the rabbit hole of tax legislation, esoteric trust scenarios, sequence of return risks, behavioral finance—and everything in between. But perhaps […]
Informative Marketing
What could be more important than working to save the planet that sustains us? There are clearly strong movements in this direction: the Government made a commitment in 2019 to a net zero economy by 2050; consumers are increasingly voting on this imperative with their money; and, in response to […]
When Lincoln Parks joined Heritage Bank in Jonesboro, Georgia, in August 2015 to remake its marketing strategy, the bank’s online presence needed a lot of work. The website was almost entirely informational. It listed contact numbers, described the bank’s accounts and services, and provided a link to log in to […]
The marketing world moves at the speed of light. And, in 2021, we saw just how quickly the marketing industry can evolve. In the last year, marketers embraced digital transformation more than ever as they adapted to constantly changing virtual and hybrid business landscapes during COVID-19 pandemic. Then, as countries […]
Leonard Stevens has been an entrepreneur and has owned his own flooring business for over 25 years. When he saw an opportunity to meet with other businesses of like mind to share ideas and explore other opportunities, he decided to get involved with the Stark County Minority Business Association. Today, […]
Opinions expressed by Entrepreneur contributors are their own. Unless you live under a rock, you know that marketing online in vital, and if you’re at all experienced with it, further know that using video is a critical tool in that effort. I teach business owners about strategies for digital marketing on […]