Business intelligence tools help companies analyze and act on internal and external data. A good BI tool can import data from multiple sources — ecommerce software, ad platforms, selling channels — to produce tables and charts with insights for better decisions. Meta Ads To illustrate, I’ll export performance data from […]
Patrick Johnson, Global CEO at Hybrid Theory getty There is certainly no shortage of valuable data in today’s world of digital marketing, but the struggle to connect it all so that it can be leveraged effectively—to discover new audiences, increase sales and build brands—has some of the best and brightest […]
It appears that the double whammy of raging inflation and high gas prices are taking a financial toll on millions of Americans. Yes, as many motorists are already aware, new vehicles cost over 12 percent more than a year ago—and it’s even worse for used cars, which are up more […]
Image: Public domain/Mark Kaelin Regardless of their industry, geographical location, or size, businesses operating in the modern world generate vast amounts of data about products, transactions and customers. To gain a competitive advantage in the marketplace, businesses must find a way to transform that vast stream of data into reliable […]
During a job hunt, the first impression you make with a potential employer is everything. Even before an interview, one should aim to stand out positively in every interaction with the company. With some creative thinking, it’s possible to make your outreach to busy human resources representatives and hiring managers […]
A Master in Business Analytics will help you develop the hard skills and business acumen it takes to find data-driven solutions to business problems across a range of industries. The program typically lasts for one year, and students tend to enroll straight after their bachelor’s degree. According to Graduate Management […]