Business intelligence tools help companies analyze and act on internal and external data. A good BI tool can import data from multiple sources — ecommerce software, ad platforms, selling channels — to produce tables and charts with insights for better decisions. Meta Ads To illustrate, I’ll export performance data from […]

Image: Public domain/Mark Kaelin Regardless of their industry, geographical location, or size, businesses operating in the modern world generate vast amounts of data about products, transactions and customers. To gain a competitive advantage in the marketplace, businesses must find a way to transform that vast stream of data into reliable […]

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